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Ford Bronco owners in the Middle East get factory-backed performance upgrades

Ford has launched Ford Racing Parts in the Middle East, making the region the first market outside North America to get the factory-backed customisation programme, DriveArabia reported on 19 October 2026. The Ford Bronco is the first model covered.

Industry Insights Oct 27, 2026 القصة المميزة
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Industry Insights
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Oct 27, 2026
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Ford Bronco owners in the Middle East get factory-backed performance upgrades
Industry Insights

المقال المميز

Ford Bronco owners in the Middle East get factory-backed performance upgrades

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What was announced

The programme offers performance and off-road upgrades developed for the region's terrain and climate. DriveArabia reports that the launch followed more than two years of testing, validation and regional assessment.

The sources reviewed do not list the individual parts, prices, warranty treatment or other models to be added.

What This Means for UAE Drivers

Bronco owners who want to modify their vehicles for dune and mountain driving now have a manufacturer-backed route, which can matter for warranty and fitment. Buyers should ask Ford's authorised UAE dealer which parts are covered, how fitting is handled and whether factory warranty is affected before ordering.

Key Facts

  • Ford Racing Parts launched in the Middle East; reported 19 October 2026.
  • The Middle East is the first market outside North America to receive the programme.
  • The Ford Bronco is the first model covered.
  • Ford says the upgrades follow more than two years of regional testing.
  • Parts list, prices and warranty terms were not given in the sources reviewed.

Sources

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ينجح تخطيط الرحلات البرية في الإمارات عندما يتم اختيار المسار والوقت والمركبة بما يناسب الراحة والسلامة.

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